If there’s one consensus among beauty professionals in 2025, it is this: skincare is no longer only determined by what products are used; it is also dictated by timing. The division between the morning and evening skincare routines has never been more pronounced due to rapid developments in skin ingredients, custom formulations, and deepening knowledge of skin’s inherent rhythms. The days of using the same cleanser, serum, and moisturizer amplifying the rest of the system's context are long gone. Now, science is beginning to support the theory that skin requires bespoke attention at different times of the day. Especially for someone living in Dubai, the AM routine works as a fortified defense against a day filled with UV exposure, pollution, dust, humidity, and a whole lot of screen time. On the other hand, PM is all about repair and is when skin goes into recovery mode, rebuilding collagen, regenerating cells, healing, and replenishing what was lost during the day. “Protect b...